Tag Archives: patricia naves

2012/11/26 15:31

Guto Lacaz

In the beginning of this year, Oiti’s Lagoinha Cup was featured in the Brazilian magazine WishReport. Since I am living in Finland I kindly asked  Lili Carneiro, the lovely journalist who edited the spread to send me its  PDF file. At the moment I opened it I could tell there was a special eye behind the art direction. I searched for the names credited and there he was: Guto Lacaz.

I have been a long time admirer of Guto Lacaz, a Brazilian graphic designer – though architect by education  – and legend. Guto is that rare kind of professional, who seems to genuinely master a wide range of disciplines. To the international readers of this journal who are not familiar with Guto’s work I would seriously recommend a look at his website.

2012/10/18 16:24

The best of Finnish fashion: Samuji.

As I had previously promised , I will post the selection of my ten favorite places in Helsinki. This list was specially  compiled  for an article I wrote about the lovely city of Helsinki, my current geographic location, for Wish Casa magazine in May 2012.  The original text in the picture is in Portuguese, but the translation to english is found right below, on the post.  Specially for my fellow Brazilian friends who also share a thing for the nordic aesthetics, my favorite Finnish fashion brand:  Samuji.


“Samuji’s clothes are full of Finnish identity. Their values comprise functionality, the love for necessary things and kindness. The collections are composed by a few items, which are aesthetically timeless. Alongside the seasonal collections, there is also a permanent collection called “Samuji Classics”, consisted of strategic pieces, which are thought to survive trends . Their first shop is charmingly small, but located in a very noble spot in Helsinki. Its architecture is as elegant as the clothes found inside.”

In 1’16”, the short-film below summarizes my love for Samuji and, specially, my love for Helsinki. Samu-Jussi Koski, Samuji’s designer and director of this film, has the rare ability to make everything look effortlessly sophisticated. The frugal, though disturbingly beautiful ride of a carefree girl on her blue bike around Helsinki made me emotional, probably because I have already lost a piece of my heart to this land, where moments like the one in the film can really happen on a sunny day. Preferably  all dolled up in Samuji, from head to toe.

Last June, Samu-Jussi gave me the kindest, most honest interview for my Master’s research. I’ll must certainly be writing about it, here, as soon as I find the time.

2012/10/15 08:43

Oiti at Droog!

In Praise of Diversity is a Brazilian Design Exhibition curated by the most respected Brazilian Design journalist, writer and curator, Adélia Borges, taking place at Droog, in Amsterdam.  I am very honored and grateful to be chosen, with the Tonton Stool to be one of the Brazilian representatives on such fertile soil of contemporary design: Droog.

Tonton stool

Anyone who has had the opportunity to experience Brazilian culture, knows that diversity is our most valuable asset and this exhibition is an attempt to create a glimpse of it.

In the curator’s words:

“The decision to present benches together, side by side, aims to explore the idea of how the same function – to sit – can bring about totally different objects. Therefore, it may be seen that indeed form follows function, but it goes even further, expressing the culture of the place where the objects are designed and crafted.”

In Praise of Diversity: Brazilian benches at Droog

Adélia Borges points out that the content of the exhibition reflect the multiculturalism of Brazil, “a fundamental value of Brazilian culture and design”.

In Praise of Diversity: benches from Brazil  [Set. 16th – Oct. 21st]                           Droog: Staalstraat 7B – 1011  JJ – Amsterdam

2012/05/22 16:22

For WishCasa: To/From Helsinki with love.

I had the pleasure to collaborate with WishCasa Magazine on their one-year anniversary issue. I was invited to write about the wonderful city I have been calling home for the past two years: Helsinki.

WhishCasa is a breath of fresh air in the Brazilian design scene.  It was a pleasure to work with them. Congratulation and thank you! Long live WishCasa!

Below is the first part of the original article in Portuguese as well as a rough English version, so our international friends and partners wouldn’t feel left out. The entire article consisted of my ten favorite places in Helsinki, which I promise to gradually post, one by one, along with its English translation.

To/From Helsinki with love!

My love story with Helsinki began in 1998, when I went on a three-month exchange programme to Finland, soon after starting architecture school. The city greeted me covered in snow, with endless nights,  warm hand shakes, candlelight and in the most peculiar language I have ever heard.

From this time, I left with friends for life, an obsession with the work of architect Alvar Aalto and the certainty I would be back. In 2010, I started a Master’s Programme at the Aalto University School of Arts Design and Architecture. Helsinki has not changed much, it has remained a lovely slow paced place which has gained a cosmopolitan charm over the years.

The difference between winter and summer is remarkable. The experience of the Finnish cold weather is surreal, especially for tropical souls. In the winter, the word sisu, is easier to understand.  Lacking a precise translation to English, its meaning would be a compilation of perseverance, credibility, efficiency and honesty, characteristic of Finns. Relying on a lot of sisu, the infrastructure of Helsinki runs smoothly, even under piles of snow. There are no excuses for not enjoying the exotic pleasures of low temperatures.

The sauna experience is indispensable. In a nation of small social disparity, everybody goes to the public saunas. There bathing suits are optional, however this is one of the rare moments when you feel more naked if dressed. Walking over the frozen Baltic Sea is at the top of my favourite activities. In the winter, the perception of the city is altered. The functionalist architecture seems to be even more discrete in the dark days. Helsinki becomes a white town, framed in a grey-reddish horizon that resembles the Nordic expressionist paintings.

In the summer, snow-free and under the irreplaceable sunlight, the city reveals itself. The perception of the urban plan becomes clearer and I find myself discovering new-old buildings everyday. The city is mostly flat, composed by short building and wide sidewalks, perfect to be explored on foot. The transportation system does not disappoint. The trams are punctual, confortable, safe and a great option to see a lot in little time.

Helsinki slows down in the summer. Schools and universities close their doors and companies work with limited workforce. Helsinki taught me that efficiency requires leisure time. Perhaps, this is one of the secrets of the Finnish well fair state, of which, more than the architecture of Aalto, Finland and its capital are most proud.

2010/04/06 22:37


Em 2007, em parceria com a arquiteta Manoela Beneti, abri a Grampo, uma loja que traz para Belo Horizonte o melhor do design contemporâneo, onde você encontra de móveis a utilitários, de jóias a pequenos mimos. Design, design e mais design!

O nome traduz a nossa vontade de ‘grampear’ trabalhos que admiramos e nos quais acreditamos. Dessa vontade surgiu também o blog, mais uma chance, sem limites geográficos, de passar para quem se identificar um pouco do nosso olhar sobre as coisas. Design, arte, arquitetura e otras cositas más.

In 2007, together with architect Manoela Beneti, I opened Grampo, a store that brings the best of contemporary design to Belo Horizonte, Brazil. From furniture to jewelry; from small objects to gifts. Design, design and even more design!

The name Grampo means staple in Portuguese and translates our desire to staple the work that we admire and believe in. Departing from this concept we also created a blog, an opportunity, without geographic boundaries, to show our readers our view towards things. Design, art, architecture and other bits and pieces.

2010/03/29 18:12

Patricia Naves para Ronaldo Fraga

Pela terceira vez, tenho o prazer e a honra de assinar os acessórios da coleção do Ronaldo Fraga, inspirada na obra da bailarina e coreógrafa alemã Pina Bausch. Algumas fotos do desfile e dos acessórios:

For the third time in a row, I am glad and honored to have designed an acessories line for fashion designer Ronaldo Fraga, whose latest collection was inspired by the work of German Ballet Dancer and Coreographer Pina Bausch. Here are some pictures from the catwalk show.

A bailarina e seu acordeão

The ballerina and her acordeon

Bolsa Cadeira

Chair Bag

Bolsa Cadeira em close

Chair Bag up close

Colar Pinas

Pinas Necklace

Colar Pinas

Pinas Necklace

Broches Cadeirinha, Cadeira e Cravo

Little Chair, Chair and Carnation Brooches

Broches Cravo

Carnation Brooches

Broches Cravo

Carnation Brooches

[ Fotos do portal FFW ]

Para ver fotos das outras coleções de acessórios da Oiti para Ronaldo Fraga clique aqui e aqui.

To see photos of the other acessories collections by Oiti for Ronaldo Fraga, click here and here.

2009/09/16 19:47


Quarta feira extraordinária! Olha quem apareceu na minha loja Grampo

Extraordinary Wednesday! Have a look at who came to my store Grampo

Imagem 188

Imagem 186

Karim Rashid, Manoela Beneti (minha sócia na Grampo) e eu!

Karim Rashid, Manoela – my business partner – and me!

TOAST IT-12-bx

Karim saiu daqui com um pacote de porta-panelas TOAST IT, que eu já tinha mostrado aqui.

Karim left with a pack of TOAST IT trivets set, that I had mentioned here.